Is dropshipping dead or is there actually still potential to drive this business in 2020. What are the niches that work and how do you get started?

Dropshipping is still an extended business model that is being used for all kinds of niches. There are endless dealers that offer dropshipping as a service and there are several CMS platforms like Shopify and Woocommerce that supports a dropshipping model.

It is quite easy to get started with a dropshipping store, basically you three things. First a domain and a hosting provider, we recommend using Siteground as a hosting provider, they provide great performance and great service. The next thing neeed is a CMS platform, here we recommend using Shopify as this is in our opinion the simplest and a very powerful CMS to get staretd with. There are several easy integrations plugins that makes you save time.

Now the big question is what product niche you should choose as competition within most industries is hard. Here it is all about being creative and also using trend tools like Google Trends to understand the demand for specific niche products are in which markets.

When you have decided on a niche, then it is time to setup your go-to market strategy, how will you get potential customers to your store? Creating content is one alternative, where you attract traffic from non paid channels like search in Google (non-paid), Instagram and Facebook are known for being relevant to reach very specific crowds with their segmentation possibilities, but this of course need investments. Paid search is also an option, very efficient if done right, but also needs investment.